What carries over
| What you did as an SEO executive | Where it shows up now |
|---|---|
| Researched keywords | Research questions |
| Fixed technical SEO | Keep structure clean |
| Wrote meta tags | Write clear answers |
| Tracked rankings | Track citations |
What is new
- How AI answers pick sources.
- Writing for citation.
- New tracking methods.
Try it: Cite This Page
A quick exercise using your own experience.
Cite This Page
Your first proof in 30 days
Audit 20 questions for one brand: is it cited in AI answers, who is, and what to fix. Share the sheet.
Your 30/60/90 quests
XP: learning 20 · proof 60 · outreach 40. Ranks: Wayfinder → Builder → Pathmaker. Progress stays in your browser only.
Worries, answered
Is AEO just SEO? It builds on SEO with a new goal.
Can we guarantee citations? No, and you should never promise that. Promise a clear process and honest reporting instead.
Pay, honestly
We haven't verified pay data for this move.
Your realistic 90 days
You worked as an SEO executive. This plan moves you toward AEO / GEO specialist in 90 days, using what you already do.
Assumes 2–3 hours a day alongside job applications, a laptop and a phone, and free plans only. Every step has a smaller version and a way to pause. Use them. It runs in three blocks of 30 days, each ending with a signal that you're on track. A signal is not a promise of a job or income.
Your first 7 days
| Day | Task | Done when |
|---|---|---|
| 1 | Read Google's AI features page | Notes |
| 2 | Pick a brand | Chosen |
| 3 | List 20 questions | 20 |
| 4 | Check AI answers | 20 rows |
| 5 | Note who is cited | Notes |
| 6 | Write fixes | 5 |
| 7 | Save 10 postings | 10 links |
Days 1–30: A citation audit
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Publish a 20-question audit | about 8 hours over 3 weeks | audit | 10 questions. | Stop at the end of the step you're on and write two lines about where you stopped. Pick it up from those notes later. |
| Show it to 5 people who hire for this | about 1 hour | 5 messages | Show it to 2 people who hire for this. | Optional. If reaching out feels like too much this week, skip it and put the time into your proof. |
Signal by day 30: A marketer shares it.
Days 31–60: Applications
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Turn your proof into a one-page case and CV line | about 8 hours | case + CV | CV line only. | Put it on hold until your current interviews are done, then come back to it. |
| Apply to 10 aeo geo specialist roles | about 5 hours | 10 logged | Apply to 5 roles. | Stop sending for now. Keep a list of who you've contacted so you can follow up later without doubling up. |
Signal by day 60: A screening call.
Days 61–90: Interviews for aeo geo specialist roles
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Practise a 2-minute story of why you are moving | about 2 hours | 2 practice runs | 1 run. | Optional. Skip it if the week is full; nothing later depends on it. |
| Ask 3 people for referrals into aeo geo specialist teams | about 2 hours | 3 asks | Just one instead of 3. | Stop sending for now. Keep a list of who you've contacted so you can follow up later without doubling up. |
Signal by day 90: A second round or a paid trial.
Job-hunt moves that matter for this route
- Share one audit you did on a public website.
- Never promise guaranteed rankings or AI citations.
- Apply to SEO and content agencies first.
One search that fits your background
The full set of search strings for this move is on the route page. They work on LinkedIn, Naukri and foundit; Instahyre and Cutshort are worth a weekly look too. Add your old job title to any of them with AND, so recruiters who want both skills find you first.
Other worries
Age, a career gap, no degree, English, family pressure and savings are covered on the route page and the role page.
Fake-job traps
Watch for 'marketing internships' that charge a registration or certificate fee, 'work from home' review or like-and-earn tasks, and anyone asking for an OTP, UPI PIN or a deposit before you start. Real employers never charge you to hire you. Use official domains only. Report in India at cybercrime.gov.in or call 1930; in the US, ReportFraud.ftc.gov.
Back to SEO Executive · About the AEO / GEO Specialist route · Marketing hub
Quick quiz: does this path fit?
Answer each, then press Check. Every answer explains itself.
Make your Path Card
A shareable reminder of where you're heading. The day count starts the first time you open this page; quest XP comes from your log above.
Scam check before you apply anywhere
- Real job and gig platforms are free to join. Never pay a "joining" or "training" fee.
- Never share an OTP or UPI PIN — no genuine employer needs them.
- Use official domains only; type the address yourself.
- India: report at cybercrime.gov.in or call 1930.
- US: report at ReportFraud.ftc.gov.
Small steps, every day.
Each quest has a smaller version for hard weeks, and a pause button. Nothing is lost.
Keep exploring
Sources
Checked 26 Oct 2026. We opened every link below ourselves. Search volumes on this site come from OpenSEO keyword research (Oct 2026).
The other facts here are shared with the route page, where each is listed in full with its link.