Now AI tools code open-ended answers, summarise reports and even simulate survey replies. Desk research and coding are getting faster. What stays scarce is people who check whether AI output is right, build trusted dashboards and turn feedback into product decisions (observation).
The World Economic Forum's Future of Jobs Report 2025 says slower economic growth is "among the top contributors to job decline in ... Sales and Marketing Professionals" (WEF, Jan 2025). The ILO's 2025 update adds that "transformation of jobs is the most likely impact of GenAI" (ILO, May 2025). Both describe whole categories, not your city or your skills. The rest of this page is our reading of the work itself (observation).
Try it: Good Question, Bad Question
Four survey questions. Decide which are good and which are biased.
Good Question, Bad Question
Three routes that reuse what you did
Were you the careful checker? AI evaluators judge AI answers against clear rules and sources. Route: AI Evaluator.
Did you build the tables and charts? AI-assisted BI analysts build dashboards and answer business questions. Route: AI-Assisted BI Analyst.
Did you enjoy user feedback? AI product analysts turn usage data and feedback into product decisions. Route: AI Product Analyst.
Free tools to practise on (checked 26 Oct 2026)
- Google Forms. Build a sample survey (google.com/forms).
- Looker Studio. Turn survey data into a dashboard (lookerstudio.google.com).
Pay, honestly
We haven't verified pay data for these routes. Research pay differs between agencies, brands and project work; ask what is fixed.
Your realistic 90 days
You designed surveys, coded answers and wrote reports. AI now codes and summarises, so your value moves to checking AI output, dashboards and product decisions.
Assumes 2–3 hours a day alongside job applications, a laptop and a phone, and free plans only. Every step has a smaller version and a way to pause. Use them. It runs in three blocks of 30 days, each ending with a signal that you're on track. A signal is not a promise of a job or income.
What AI changed in your old tasks
| You used to… | Now you… |
|---|---|
| Coded answers by hand | Check AI coding for errors |
| Made static report decks | Build dashboards that update |
| Reported findings | Recommend product decisions |
Your first 7 days
| Day | Task | Done when |
|---|---|---|
| 1 | Write a 10-question survey in Google Forms | Survey drafted |
| 2 | Find 3 biased questions in old surveys | 3 found |
| 3 | Ask an AI tool to summarise a report, then check it | Answer checked |
| 4 | Build one chart in Looker Studio | Chart shared |
| 5 | Pick a route (evaluator, BI or product) | Route chosen |
| 6 | Make one sample for that route | 1 sample |
| 7 | Save 10 postings for that route | 10 links |
Days 1–30: AI summary check
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Check an AI summary of a public report and list every error | about 6 hours over 3 weeks | Error log published | 5 checks. | Stop at the end of the step you're on and write two lines about where you stopped. Pick it up from those notes later. |
| Message 5 people who hire for your chosen route | about 1 hour | 5 messages | Message 2 people who hire for your chosen route. | Optional. If reaching out feels like too much this week, skip it and put the time into your proof. |
Signal by day 30: Someone asks how you checked it.
Days 31–60: Your chosen route
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Build the first proof for your chosen route | about 8 hours | proof link | A one-page plan. | Put it on hold until your current interviews are done, then come back to it. |
| Apply to 10 roles where your market research executive years count | about 5 hours | 10 logged | Apply to 5 roles. | Stop sending for now. Keep a list of who you've contacted so you can follow up later without doubling up. |
Signal by day 60: A screening call.
Days 61–90: Interviews
| Step | Time | Done when | Smaller version | If you need to pause |
|---|---|---|---|---|
| Practise explaining one survey finding in 2 minutes | about 2 hours | 3 runs | 1 run. | Optional. Skip it if the week is full; nothing later depends on it. |
| Ask 3 former market research executive colleagues for referrals | about 2 hours | 3 asks | Just one instead of 3. | Stop sending for now. Keep a list of who you've contacted so you can follow up later without doubling up. |
Signal by day 90: A second round or a paid trial.
Worries people bring when leaving this job
- AI does research now. Someone still checks it (observation).
- Only field work. Data quality skills carry over.
- No degree in stats. A dashboard is proof.
- Gap in work. Show a recent sample.
- I'm not technical. Evaluation needs care, not code.
- I need income now. AI evaluation projects often hire in batches (observation).
Where the openings are, and what to type
Also worth a weekly look: Instahyre, Cutshort, Wellfound, and iimjobs or hirist for senior roles. Upwork and Contra if you want freelance work.
Research agencies, AI companies, product firms and consultancies. LinkedIn carries most AI and product roles.
- LinkedIn search string:
("AI evaluator" OR "insights analyst" OR "data analyst" OR "product analyst") - Naukri / foundit keywords: AI evaluator, insights analyst, data analyst, product analyst
Job-hunt moves that matter for this route
- Search 'AI evaluator', 'data analyst', 'insights analyst' and 'product analyst' on LinkedIn and Naukri.
- Show a checked AI summary.
- Research agencies and AI firms both hire.
Your 30/60/90 quests
XP: learning 20 · proof 60 · outreach 40. Ranks: Wayfinder → Builder → Pathmaker. Progress stays in your browser only.
Job scams aimed at marketers
Watch for 'marketing internships' that charge a registration or certificate fee, 'work from home' review or like-and-earn tasks, and anyone asking for an OTP, UPI PIN or a deposit before you start. Real employers never charge you to hire you. Use official domains only. Report in India at cybercrime.gov.in or call 1930; in the US, ReportFraud.ftc.gov.
What people in this role ask
Will AI replace market research? Coding and desk research are shrinking. Design, checking and judgement still need people (observation).
I only worked in field research. Field work teaches data quality, which AI evaluation needs.
Do I need coding? No. Spreadsheets are enough to start; SQL helps later.
Marketing hub · Related roles: Brand Manager · Telecaller
Quick quiz: does this path fit?
Answer each, then press Check. Every answer explains itself.
Make your Path Card
A shareable reminder of where you're heading. The day count starts the first time you open this page; quest XP comes from your log above.
Scam check before you apply anywhere
- Real job and gig platforms are free to join. Never pay a "joining" or "training" fee.
- Never share an OTP or UPI PIN — no genuine employer needs them.
- Use official domains only; type the address yourself.
- India: report at cybercrime.gov.in or call 1930.
- US: report at ReportFraud.ftc.gov.
Small steps, every day.
Each quest has a smaller version for hard weeks, and a pause button. Nothing is lost.
Keep exploring
Sources
Checked 26 Oct 2026. We opened every link below ourselves. Search volumes on this site come from OpenSEO keyword research (Oct 2026).
| What we checked | Where |
|---|---|
| Looker Studio | lookerstudio.google.com |
| WEF Future of Jobs 2025: slower economic growth among top contributors to decline in Sales and Marketing Professionals | weforum.org |
| ILO 2025: transformation of jobs is the most likely impact of GenAI | ilo.org |
| Google Forms | google.com |